Ideas & Insights
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[SWIPE] The Biggest Direct-Response Viral Facebook Ads Of All Time
by Justin Scott
- 22 April 2019
- No Comments
I’m always on the lookout for ads that are crushing it out in the real world. Because, well, reinventing the wheel can be a giant time and energy suck and you can learn a ton from what’s working for other advertisers. It can be an excellent source of inspiration to find new angles and give yourself a running start with your own campaigns.
Here are The Biggest Viral Facebook Ads (ranked by number of shares) to help inspire your creativity.
You can click on the images to view the original posts on Facebook, watch their videos, check out comments, and click through to landing pages. The ads featured here represent literally millions of dollars worth of ad spend that you can learn from. Enjoy!
Squatty Potty
1.6M Shares | 325K Comments | 140M Views
Facebook Post: https://www.facebook.com/…
Landing Page: https://www.squattypotty.com/
Squatty Potty has to be the king of viral Facebook ads. With 140 million views and 1.6 million shares, I’m sure you’ve seen this one.
Legit Gifts: Bed sheet fan
1.2M Shares | 149K Comments | 59M Views
Facebook Post: https://www.facebook.com/…
Landing Page: http://legitgifts.com/…
59 million views and 1.2 million shares. Clearly lots of people sleep hot… although I’m not sure I want air blowing up from the depths of my sheets. 😆
GoodGood Gifts: Amazing kitchen gifts
769K Shares | 105K Comments | 64M Views
Facebook Post: https://www.facebook.com/…
Landing Page: http://www.thisisgoodgood.com/…
I find this ad strategy fascinating. They’re basically arb’ing traffic to their article about cool kitchen gadgets with Amazon affiliate links. With 64 million views and 769K shares, it appears to be working…
Home Hacks: 60 second salad maker
754K Shares | 151K Comments | 80M Views
Facebook Post: https://www.facebook.com/…
Landing Page: https://www.expressden.com/…
Simple product, wide appeal, high margin = win.
KABOOST: Turn any chair into a highchair
752K Shares | 24K Comments | 43M Views
Facebook Post: https://www.facebook.com/…
Landing Page: https://www.kaboost.com
With over 750,000 shares and 43 million views, clearly people love this. I love how the video clearly shows how to use the product with any chair and makes it easy for people to see the benefit of having it in their own home. Awesome sauce.
Health For All Women: Castor oil
705K Shares | 79K Comments | 56M Views
Facebook Post: https://www.facebook.com/…
Landing Page: http://healthforallwomen.com/…
Landing Page: http://amzn.to/2gBcHxE
Here’s another viral article with Amazon affiliate links. Interesting…
Save Animals: Shop
582K Shares | 37K Comments | 44M Views
Facebook Post: https://www.facebook.com/…
Landing Page: https://shop.saveanimals.co
I love the idea of shopping to raise money for a good cause!
Higher Perspective: ‘Save the ocean’ bracelets
544K Shares | 13K Comments | 54M Views
Facebook Post: https://www.facebook.com/…
Landing Page: https://4ocean.com
Awesome idea! (It also brings me some satisfaction that it has more shares than Squatty Potty Spray…)
Squatty Potty: Anti-poo-stink spray
537K Shares | 123K Comments | 37M Views
Facebook Post: https://www.facebook.com/…
Landing Page: https://www.squattypotty.com/…
Squatty potty’s version of Poo~Pourri.
ZUNGLE: Headphone sunglasses
518K Shares | 177K Comments | 135M Views
Facebook Post: https://www.facebook.com/…
Landing Page: https://www.zungleinc.com/
These sunglasses literally play music directly into your skull. Who comes up with this stuff? 135 million video views confirms people are fascinated with the idea.
Bells Machining: firewood processor
493K Shares | 42K Comments | 38M Views
Facebook Post: https://www.facebook.com/…
Landing Page: http://bellsmachining.com/…
Because who doesn’t need one of these bad boys?! Goes to show that if you have a product — even if it’s an industrial tree-eating behemoth — you can get some viral traction with a ‘satisfying’ video.
Gear Up: Universal hand saw
394K Shares | 33K Comments | 35M Views
Facebook Post: https://www.facebook.com/…
Landing Page: https://dabdeal.com/…
My mother-in-law actually bought me one of these kits for my birthday a while back and I had to chuckle to myself. Someone’s making a killing on this product.
Cooking Love: Pancake flipper
317K Shares | 78K Comments | 40M Views
Facebook Post: https://www.facebook.com/…
Landing Page: https://www.theclevhouse.com/…
Flipping pancakes one at a time is *way* too hard. This handy kitchen gizmo lets you form and flip 7 fat, puck-like pancakes at once. Finally! (Yes, I’m being a little snarky. I guess it could be good for the other uses it shows in the video.)
Future Gadgets: Magical socket wrench tool
315K Shares | 119K Comments | 62M Views
Facebook Post: https://www.facebook.com/…
Landing Page: https://wiki-store.com/…
Awesome demo video. I may actually have to buy one of these for my tool collection.
Original ScrapBox: Ultimate SewingBox
298K Shares | 14K Comments | 12M Views
Facebook Post: https://www.facebook.com/…
Landing Page: https://www.theoriginalscrapbox.com/…
Hobby and DIY related products are always super shareable.
Your Wish Store: Magnetic phone charging cable
282K Shares | 47K Comments | 41M Views
Facebook Post: No longer available
Landing Page: https://www.yourwishstore.com/…
Within about 14 days of launching, this video ad racked up over 520,000 likes and over 280,000 shares. That’s crazy. It’s an ad. When you watch the video you’ll see why… This is a product that everyone on the planet with a smartphone can use, and it’s a simple solution to common cable problems.
Wingbling: Moon bracelet
277K Shares | 55K Comments
Facebook Post: https://www.facebook.com/…
Landing Page: https://wingbling.love/…
Weeklee: Smart Tailor
272K Shares | 51K Comments | 41M Views
Facebook Post: https://www.facebook.com/…
Landing Page: https://www.weeklee.co/…
GrandKids Are My Life: Crazy grandma t-shirt
270K Shares | 34K Comments
[Photo post ad]
Facebook Post: https://www.facebook.com/…
Landing Page: https://lot33.co/…
Squatty Potty
268K Shares | 131K Comments | 46M Views
Facebook Post: https://www.facebook.com/…
Landing Page: https://www.squattypotty.com
Family T-shirt: Angel daughter hoodie
257K Shares | 27K Comments
Facebook Post: No longer available
Landing Page: https://pro.teechip.com/angeldaughterz
BookVIP.com: Cancun all inclusive
254K Shares | 123K Comments
Facebook Post: https://www.facebook.com/…
Landing Page: https://www.bookvip.com/…
Home & Garden: Paint tool
238K Shares | 49K Comments | 25M Views
Facebook Post: No longer available
Landing Page: https://gemmojo.com/…
Paint pads are nothing new, but this gadget has some features that have people buying ’em like… well, not like hotcakes because I don’t know anyone who buys lots of those… but you get the idea. Lots of these things are being sold.
Santa Claus Writes: Postcards from Santa
227K Shares | 20K Comments
Facebook Post: https://www.facebook.com/…
Landing Page: http://santaclauswrites.com/…
OMG, Santa!!!
Proud Americans Supply: Politically incorrect t-shirt
270K Shares | 34K Comments
[Photo post ad]
Facebook Post: https://www.facebook.com/…
Landing Page: https://proudamericanssupply.com/…
Cool Tech Trends: FIXD car health monitor
207K Shares | 36K Comments | 30M Views
Facebook Post: https://www.facebook.com/…
Landing Page: http://betterlifeadvocates.com/…
Mindset Dev: Law of attraction
203K Shares | 8K Comments | 9M Views
Facebook Post: https://www.facebook.com/…
Landing Page: http://mindsetdev.com/…
This ad has been running since 2016…
Xeroly: Angleizer template tool
200K Shares | 16K Comments | 24M Views
Facebook Post: No longer available
Landing Page: https://xeroly.com/…
A great example of how to use demo videos to sell tools and gadgets.
How I found these ads
I’ve used a number of different Facebook competitive intelligence tools, but my new favorite by far is AdSector. You can search their massive ad database by keyword, advertiser, or publisher. You can filter by country, ad type, affiliate network, tracking system used, ecommerce platform, and a bunch more. You can sort ads by number of likes, shares, comments, reach, newest, and longest running.
It’s incredibly powerful and getting better every day.
Cost for access is $249/month, which is a steal for the value of the ad data (we pay $400/month for some other competitive research tools). Is it worth the money? 100%.
Update:
AdSector (the competitive intelligence tool we used to find these ads) has agreed to offer our readers a special deal. Use the coupon code “74OFF” to save $74/month for life.
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Categories: Facebook Ads,Spy Tools.