Clixel Media

[SWIPE] The Biggest Direct-Response Viral Facebook Ads Of All Time

Facebook Viral Ad Swipes

 

I’m always on the lookout for ads that are crushing it out in the real world. Because, well, reinventing the wheel can be a giant time and energy suck and you can learn a ton from what’s working for other advertisers. It can be an excellent source of inspiration to find new angles and give yourself a running start with your own campaigns.

Update:

BigBigAds (the competitive intelligence tool we used to find these ads) has agreed to offer our readers a special deal. Use this link to get access for only $99/month (Save $76/month compared to similar platforms!):

 

Here are The Biggest Viral Facebook Ads (ranked by number of shares) to help inspire your creativity.

You can click on the images to view the original posts on Facebook, watch their videos, check out comments, and click through to landing pages. The ads featured here represent literally millions of dollars worth of ad spend that you can learn from. Enjoy!

 


Squatty Potty

SquattyPotty
[Video ad]
Facebook Post: https://www.facebook.com/…
Landing Page: https://www.squattypotty.com/

Squatty Potty has to be the king of viral Facebook ads. With 124 million views and 1.6 million shares, I’m sure you’ve seen this one.

 


Legit Gifts: Bed sheet fan

BedFan
[Video ad]
Facebook Post: https://www.facebook.com/…
Landing Page: http://legitgifts.com/

55 million views and 1.1 million shares. Clearly lots of people sleep hot… although I’m not sure I want air blowing up from the depths of my sheets. 😆

 


GoodGood Gifts: Amazing kitchen gifts

KitchenGifts
[Video ad]
Facebook Post: https://www.facebook.com/…
Landing Page: http://www.thisisgoodgood.com/…

I find this ad strategy fascinating. They’re basically arb’ing traffic to their article about cool kitchen gadgets with Amazon affiliate links. With 53 million views, 687K shares, and 11K saves, it appears to be working…

 


KABOOST: Turn any chair into a highchair

Kaboost
[Video ad]
Facebook Post: https://www.facebook.com/…
Landing Page: https://www.kaboost.com/

With over 660,000 shares and 36 million views, clearly people love this. I love how the video clearly shows how to use the product with any chair and makes it easy for people to see the benefit of having it in their own home. Awesome sauce.

 


Health For All Women: Castor oil

CastorOil
[Video ad]
Facebook Post: https://www.facebook.com/…
Landing Page: http://healthforallwomen.com/…
Landing Page: http://amzn.to/2gBcHxE

Here’s another viral article with Amazon affiliate links. Interesting…

 


Squatty Potty: Anti-poo-stink spray

SquattyPottySpray
[Video ad]
Facebook Post: https://www.facebook.com/…
Landing Page: https://www.squattypotty.com/…

Squatty potty’s version of Poo~Pourri.

 


HypeDojo: Dog hats

DogHat
[Video ad]
Facebook Post: https://www.facebook.com/…
Landing Page: https://www.shoppuppylove.com/…

Yep, dog hats. People love this stuff.

 


Home Hacks: 60 second salad maker

60SecondSalad
[Video ad]
Facebook Post: https://www.facebook.com/…
Landing Page: https://www.expressden.com/…

Simple product, wide appeal, high margin = win.

 


Gear Up: Universal hand saw

UniversalHandSaw
[Video ad]
Facebook Post: https://www.facebook.com/…
Landing Page: https://dabdeal.com/…

My mother-in-law actually bought me one of these kits for my birthday recently and I had to chuckle to myself. Someone’s making a killing on this product.

 


ZUNGLE: Headphone sunglasses

ZungleSunglasses
[Video ad]
Facebook Post: https://www.facebook.com/…
Landing Page: https://www.zungleinc.com/

These sunglasses literally play music directly into your skull. Who comes up with this stuff?

 


Future Gadgets: Magical grip tool

UniversalMagicSocket
[Video ad]
Facebook Post: https://www.facebook.com/…
Landing Page: https://wiki-store.com/…

Awesome demo video. I may actually have to buy one of these for my tool collection.

 


Your Wish Store: Magnetic phone charging cable

Magnetic Phone Charging Cable
[Video ad]
Facebook Post: No longer available
Landing Page: https://www.yourwishstore.com/…

Within about 14 days of launching, this video ad racked up over 520,000 likes and over 280,000 shares. That’s crazy. It’s an ad. When you watch the video you’ll see why… This is a product that everyone on the planet with a smartphone can use, and it’s a simple solution to common cable problems. I may have to just buy one myself.

 


Cooking Love: Pancake flipper

PancakeFlipper
[Video ad]
Facebook Post: https://www.facebook.com/…
Landing Page: https://www.theclevhouse.com/…

Flipping pancakes one at a time is *way* too hard. This handy kitchen gizmo lets you form and flip 7 fat, puck-like pancakes at once. Finally! (Yes, I’m being a little snarky. I guess it could be good for the other uses it shows in the video.)

 


Weeklee: Smart Tailor

SmartTailor
[Video ad]
Facebook Post: https://www.facebook.com/…
Landing Page: https://www.weeklee.co/…

 


GrandKids Are My Life: Crazy grandma t-shirt

CrazyGrandmaTshirt
[Photo post ad]
Facebook Post: https://www.facebook.com/…
Landing Page: https://lot33.co/…

 


Family T-shirt: Angel daughter hoodie

AngleDaughterHoodie
[Photo post ad]
Facebook Post: https://www.facebook.com/…
Landing Page: https://pro.teechip.com/angeldaughterz

 


Home & Garden: Paint tool

Paint Tool
[Video ad]
Facebook Post: No longer available
Landing Page: https://gemmojo.com/…

Paint pads are nothing new, but this gadget has some features that have people buying ’em like… well, not like hotcakes because I don’t know anyone who buys lots of those… but you get the idea. Lots of these things are being sold.

 


Purple: Gently blow on your screen…

Purple: Gently blow on your screen
[Animated GIF ad]
Facebook Post: https://www.facebook.com/…
Landing Page: https://shop.onpurple.com

Ok, so it’s not direct response per se, but it goes to show that just posting something goofy can grab attention, get people engaged, and boost brand recognition.

 


Santa Claus Writes: Postcards from Santa

Santa Postcard
[Image ad]
Facebook Post: https://www.facebook.com/…
Landing Page: http://santaclauswrites.com/…

OMG! Santa!
OMG, Santa!!!

 


Cool Tech Trends: FIXD car health monitor

FIXD
[Video ad]
Facebook Post: https://www.facebook.com/…
Landing Page: http://betterlifeadvocates.com/…

 


Xeroly: Angleizer template tool

AngleizerTool
[Video ad]
Facebook Post: https://www.facebook.com/…
Landing Page: https://xeroly.com/…

A great example of how to use demo videos to sell tools and gadgets.

 


Monavy: Streaming music lightbulb

MusicBulb
[Video ad]
Facebook Post: https://www.facebook.com/…
Landing Page: https://www.monavy.com/…

 


My family, My love, My life: Crazy sister t-shirt

CrazySisterTshirt
[Photo post ad]
Facebook Post: https://www.facebook.com/…
Landing Page: https://www.dzeetee.com/…

 


TopCoat Products: Waterproof nanocoating

TopCoat
[Video ad]
Facebook Post: https://www.facebook.com/…
Landing Page: https://topcoat.store/…

 


DBZDRESS: Fidget cube

Fidget Cube
[Video ad]
Facebook Post: No longer available
Landing Page: https://dbzdress.com/…

It’s not awesome that a number of manufacturers ripped this idea from a Kickstarter campaign. But this goes to show that simple gadgets can sell *really* well via Facebook ads.

 


The Paleo Secret: Morning elixir recipe

PaleoSecret
[Video ad]
Facebook Post: https://www.facebook.com/…
Landing Page: https://thepaleosecret.leadpages.co/…

This ad has been running non-stop for nearly a year. Do you suppose it’s working?

 


Tub Shroom: Bathtub hair catcher

TubShroom
[Video ad]
Facebook Post: https://www.facebook.com/…
Landing Page: https://www.amazon.com/…

Gag. So gross. But the video is compelling enough to get you to watch and the ad has been running non-stop for months, so they’re obviously making money selling these curly-catchers.

 


The Deal Empire: Body shaper panty

Body Shaper Panties
[Video ad]
Facebook Post: https://www.facebook.com/…
Landing Page: https://www.thedealempire.com/…

Genius. Who needs the gym when you have panties that squeeze and smooth bellies like magic? You may not be able to breathe properly, but you sure look hot.

 


Phonebibi: Silicone storage covers

Silicone Storage Covers
[Video ad]
Facebook Post: No longer available
Landing Page: https://phonebibi.com/…

Infomercial-style video ads like this are really crushing it. Product demo + scarcity/urgency/sale = profit.

 


Hooked On Crochet: Light up crochet hooks

Light Up Crochet Hooks
[Photo post ad]
Facebook Post: https://www.facebook.com/…
Landing Page: https://samsspecialoffers.com/…

I don’t always crochet in the dark, but when I do, I sure wish my crochet hooks could light up.

 


It’s a Capricorn Thing: Capricorn hoodie

Capricorn Hoodie
[Photo post ad]
Facebook Post: https://www.facebook.com/…
Landing Page: https://www.sunfrog.com/…

It’s a hoodie. For Capricorns. Yes, in case you’re wondering, people actually do buy and wear this stuff.

 


Wasomu: Crazy curlers

Crazy Curlers
[Video ad]
Facebook Post: No longer available
Landing Page: https://www.gearnice.com/…

These simple springy plastic hair curlers keep popping up all over Facebook. It’s a great example of a high-margin product with mass appeal that you can source from Aliexpress and ship cheap. The video does a great job of demonstrating the product and benefit.

 


Family Apparel: Mommy battery

Mommy Battery
[Photo post ad]
Facebook Post: https://www.facebook.com/…
Landing Page: http://teefuny.com/…

If you’re a parent (especially a mom), you totally get it! This ad launched at the end of the year and quickly got a *ton* of likes and shares right off the bat.

 


Country Life Outfitters: Free hoodie

Country Life Outfitters Free Hoodie
[Photo post ad]
Facebook Post: https://www.facebook.com/…
Landing Page: http://countrylifeoutfitters.com/…

Giving away free stuff is a great way to get people to like, share, and comment on your posts.

 


Grunt Style

Grunt Style
[Video ad]
Facebook Post: https://www.facebook.com/…
Landing Page: https://www.gruntstyle.com/

An awesome video ad that resonates well with their target audience. It’s been running for months with tons of likes and shares, so it’s definitely working.

 


The Pet Care Card

The Pet Care Card
[Photo post ad]
Facebook Post: https://www.facebook.com/…
Landing Page: https://www.thepetcarecard.com/…

Selling pet-related products on Facebook is like shooting fish in a barrel. Although now that I think about it, shooting fish in a barrel probably isn’t very easy. Fish swim pretty fast. Selling pet-related products on Facebook is definitely easier.

 


Poopourri: How to poop at a party

Poopourri v2
[Video ad]
Facebook Post: https://www.facebook.com/…
Landing Page: https://www.poopourri.com/…

Pretty much everyone on the planet has seen the original Poopourri video that went viral. Pure marketing genius! Here’s a follow-up that has also done extremely well (at least it hasn’t pooped out yet)… Eh? Ehhh? See what I did there?

 


Snap Power: Wiring-free pathway lighting

Snap Power Outlet Lighting
[Video ad]
Facebook Post: https://www.facebook.com/…
Landing Page: https://www.snappower.com/

Just snap in this special outlet cover and get instant pathway lighting with no wiring. Pretty smart! Over 58K people think so too.

 


Buck N Doe: Forever together shirts

Forever Together Shirts
[Photo post ad]
Facebook Post: https://www.facebook.com/…
Landing Page: https://www.sunfrog.com/…

Who doesn’t love morbidly clingy couple shirts?

 


Ruin Days: Spring-loaded glitter bombs

Glitter Bomb
[Video ad]
Facebook Post: https://www.facebook.com/…
Landing Page: https://www.ruindays.com/…

HAHA! This is full of awesome! Send a glitter bomb and ruin someone’s day. Nearly 10 million views!

 


Phonebibi: Hair/fur trimmer

Hair Trimmer
[Video ad]
Facebook Post: https://www.facebook.com/…
Landing Page: https://phonebibi.com/…

I believe this falls into the “Holy crap, you can literally sell anything on Facebook” category.

 


Diary Of Lovers: Crown ring

Crown Ring
[Photo post ad]
Facebook Post: https://www.facebook.com/…
Landing Page: https://emazingfashion.com/…

Jewelry. Always a winner with the ladies.

 


Phonebibi: Garden Genie gloves

Garden Genie Gloves
[Video ad]
Facebook Post: https://www.facebook.com/…
Landing Page: https://phonebibi.com/…

There’s a lot of people that like to garden (I’m not one of them). For those who like to dig around in the dirt, having gloves with built-in claws seems pretty awesome. And/or you could pretend to be some kind of hand-claw-wielding superhero.

 


Privacy Pop: Popup bed tent

Privacy Pop Bed Tent
[Video ad]
Facebook Post: https://www.facebook.com/…
Landing Page: https://www.privacypop.com/…

It’s a popup tent for your bed. Um, ok? I guess I don’t get it, but people are buying them.

 


CSC Tech.: Color-changing cat litter

Pretty Litter
[Video ad]
Facebook Post: https://www.facebook.com/…
Landing Page: https://prettylitter.co/…

This offer for color-changing kitty litter actually converts pretty well (I know because we ran it for a while through GiddyUp). Cat lovers are pretty easy to reach on Facebook and it’s a cool product.

 


Fragrant Jewels: Bath bombs with jewelry inside

Fragrant Jewels Bath Bombs
[Video ad]
Facebook Post: https://www.facebook.com/…
Landing Page: http://fav.fragrantjewels.net/…

These guys hide rings inside of bath bombs. Goes to show you how even random product ideas can work with a little intrigue in the mix.

 


HD Mirror Cam: Rear view mirror camera

Rear View Mirror Camera
[Video ad]
Facebook Post: https://www.facebook.com/…
Landing Page: https://www.hdmirrorcam.com/…

Safety and security gadgets sell really well on Facebook. Trust me, I know.

 


TYME: Curling, straightening iron

TYME Curling Iron
[Video ad]
Facebook Post: https://www.facebook.com/…
Landing Page: http://www.tymestyle.com/

“One iron. Endless possibilities.” I’m a guy with short hair, so the possibilities end pretty quickly for me… 😉

 


Iskn: Digital drawing tablet

Iskn Digital Drawing Tablet
[Video ad]
Facebook Post: https://www.facebook.com/…
Landing Page: http://www.iskn.co/…

It’s a digital tablet that lets you draw with any pencil, pen, or paper and digitizes everything as you go. Pretty cool.

 


Holiday is coming: Anti Trump Shirt

Gaga Anti Trump Shirt
[Photo post ad]
Facebook Post: No longer available
Landing Page: https://teechip.com/…

I’m seeing a growing trend lately with t-shirt sellers photoshopping their designs onto celebs. That’s definitely a gutsy (or really dumb) move, but it appears to be working for the time being. It’s all fun and games until the C&D letters show up.

 


Puppy Love: Glowing LED pet collars

Glowing LED pet collars
[Video ad]
Facebook Post: https://www.facebook.com/…
Landing Page: https://www.shoppuppylove.com/…

I’ve seen a number of different ads for these from different advertisers and you can source them cheap on Aliexpress.

 


 

How I found these ads

I’ve use a number of different Facebook competitive intelligence tools, but my new favorite by far is BigBigAds. It’s absolutely fantastic. You can search their massive ad database by keyword, advertiser, or publisher. You can filter by country, language, ad type, call to action, ad objective, ecommerce platform, and a bunch more. You can sort ads by number of likes, shares, comments, video views, duration, and last seen.

It’s incredibly powerful and getting better every day.

Cost for access is $99/month, which is a steal for the value of the ad data (we pay $400/month for some other competitive research tools). Is it worth the money? 100%.

Update:

BigBigAds (the competitive intelligence tool we used to find these ads) has agreed to offer our readers a special deal. Use this link to get access for only $99/month (Save $76/month compared to similar platforms!):

Comments
Categories: Facebook Ads,Spy Tools.

Comments 4

  • Bhupinder Singh
    • Justin Scott
  • Rebecca
  • David Russo